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You have your keyword report that says which keywords searchers are looking for when they search for your website or/and your product, but you might need some inspiration to add flavor and improve conversion. I have collected some words that I hope will inspire you.

People don’t notice the same things after continually exposed to them again and again. In online marketing banner blindness is the best known example. People simply get used to banners that advertising for something that is not worth there time, therefore they stop seeing the banners after a while. The same thing happens with words that are used to make us do something.

Therefore, you have to change your action words ones in a while to keep them working. The problem for most writers is that it is extremely difficult to change the words because of old habit.

I have made this list of actions word to help you change words ones in a while to keep making your web copy effectfull.

I think the categories are self explainable, if not then drop a comment.

Indicating Authority: famous, widely used, talked about, authentic, trusted by, trend setting, first choice of, widely, widely recognized as, endorsed by, well-known, , famed, renowned, eminent, prominent, illustrious, legendary, reliable, dependable, legitimate, popular, distinguished, renowned, notable, distinguished, well-known, recognized, reputed.

Indicating Uniqueness: one and only, exclusive, premium, the best, elite, unrivaled, distinguished, the top, second to none, distinctive, exceptional, number 1, undisputed, best quality, top quality, unparalleled, superior, special, extraordinary, out of the ordinary, singular, unique, outstanding, sole, only one of its kind, inimitable, matchless, incomparable, one and only, peerless, unmatched, without equal, beyond compare, unrivaled, unsurpassed, first-class, first-rate, superlative, excellent, unbeatable, advanced, outstanding, exceptional, superb.

Indicating Simplicity: easy to, simple to, safe and simple, uncomplicated, plain and simple, trouble-free, straightforward, undemanding, minimal, minimum, clear-cut, down to earth, clean, unpretentious, effortless, Effortless, plain, unproblematic, unadorned, natural, smooth, without a hitch, unembellished, without ornamentation, sticking to the facts, usual, normal, ordinary, unfussy, unsophisticated, with both feet on the ground, straight-thinking, precise, unambiguous, clear, explicit, definite, unequivocal, indisputable.

Indicating Strength: must have, indispensable, powerful, essential, vital, crucial, critical, magnificent, vibrant, compelling, awesome, superb, explode, terrific, extremely, splendid, vital, necessary, requisite, obligatory, central, very important, essential, compulsory, indispensable, fundamental, imperative, mandatory, required, influential, commanding, prevailing, dominant, potent, significant, superior, overriding, governing, principal, major, noteworthy, considerable, superseding, overruling, dominant, prime, paramount, principal, main,

Attention Grabbing: you, urgent, at last, attention, discover, learn, new, now available!, secrets revealed!, earn, for the first time, risk free, just released, announcing.

Call To Action: decide now, order now, buy now, get it now!, act now, now is the time, don’t miss, don’t wait, immediately, right now, this instant, limited supply, now or never. [Read more →]

On a plane from Orlando to New York, I sat beside a meeting planner for PricewaterhouseCoopers. She told me a story that bears repeating.

The meting planner had asked the catering department at Disney World to prepare an event for the partners.

Disney’s caterer priced the affair at $50,000. But the meeting planner’s budget was $35,000. Disney dropped its price. [Read more →]

Not an easy question to answer, considering the lack of information in Google’s business policy. Therefore we break the questions down in pieces.

Ideally Google and the other PPC search engines give tracking services because they want to sell more ads by:

• Make it easier to start advertising at their search engine(low entry cost)
• Money not spend on tracking service can be used buying ads [Read more →]

The client satisfaction survey is one of the most misused marketing tools employed today. Most surveys fail to obtain reliable information. Even worse, many surveys obtain misleading information.

The single most important reason to perform a survey is to determine client intentions. What your clients say doesn’t always equal intentions. [Read more →]

New websites are having a hard time getting into the search engines’ index. The reason for it is to protect the search engines’ index from spam contents by delaying the entry of new contents and demanding authority measured by link power and other factors before the new content is allowed into the index.

All this seems to be a good thing and making it hard for spammers to get search traffic for automated produced contents. The problem is that it might help spammers steal contents from new and less authority websites. [Read more →]

I am always looking for ways to improve the efficient and quality of my work. Therefore I tried the Microsoft vista office package for 3 weeks and found it a big step back.

I use Word and Excel every day. I use Excel especial intensive, where I use almost all the functions and have to find ways around Excel’s limitations everyday.

The big difference I noticed was all the scroll down windows are replaced by graphic icons, which means that you have to start guessing, which icon is the equivalent of the functions that you knew by name. [Read more →]

Web hosting is a very competitive market where the prices are small and the amount of competitors is enormous. We aren’t capable of suggesting any improvement in how you do your hosting, but you will find ways to improve your internet marketing in our hosting keyword report.

Without any delay let’s present a bit statistic and examples. [Read more →]

Many words are used in two or more situations. Therefore it can come handy to exclude as many of the meanings you are not interested by using negative keywords.

In keyword research you see keywords that have many different meanings. The words with most meanings are abbreviations.

When we search in Google for the meaning of an abbreviation to decide if it belongs in the keyword report, it isn’t uncommon to find 10+ meanings. [Read more →]

Search engines are using different methods to make their task of indexing the internet easier. One method is to filter stopwords out of the text. This article describes the use of stop words and questions whether Google is still not using stop words.

A stop word is a common word such as “the,” “of,” “on,” and “a” and is used differently by different search engines. [Read more →]

Introduction: Many people new to marketing think that Keyword Effectiveness Index (KEI) is the magic formula to achieve high ranking in the search engines and thereby secure a steady stream of money. The claim is supported by the documentation of almost all keyword research tools and has been repeated by thousands of inexperienced marketing people.

I say that if anyone says that the Keyword Effectiveness Index (KEI) is great to find good keywords/search terms, without expalining any of the drawbaks, then they are either out to cheat you or they just don’t know better. [Read more →]

Introduction: Use the right keyword when you search and you will find the right contents faster. Use the right keywords when you write for the internet and you will attract more searchers and they will be more targeted. In this article we discuses some important elements of using keywords on the internet. [Read more →]

It is common knowledge that the leading search engines aren’t doing a perfect job finding the best results for long tail keywords. It is time to help the search engines improve their results for long tail keywords for the mutual benefit of searchers, webmasters and the SEO-industry. [Read more →]

Description: Many times in writing, adverbs work only as repetitions. Misused adverbs lower the quality of the text and the efficiency of the web site.

Example: We deliver quality keyword research. [Read more →]

Description: Use short sentences to express clear ideas.

Example: We rationalize your keyword research project and give it added value. We can do it because we base our work on a time efficient scheme. Our global team of professionals uses the latest technology to provide you with quick feedback. [Read more →]

Description: Words have positive influence in readers when they are used in the right way.

Example: Our constant delivery of high quality throughout the years has made us leaders in the keyword market. Read the comments of our customers here. [Read more →]

Description: Build credibility with the writing style. Use strong verbs that describe the actions clearly. Avoid passive tenses and superlatives that reduce credibility, accountability and trustworthiness to the web site.

Example: We give 3 years guaranty on all our products. We have service offices in all states in the U.S. and in all the countries of the EU. Find the contacts for your local office and for offices in other countries here. Read what other customers think about our products and/or add a review yourself. [Read more →]

Description: Many times in writing, adverbs work only as repetitions. Misused adverbs lower the quality of the text and the efficiency of the web site.

Example: We deliver quality keyword research. [Read more →]

Description: Use common words and expressions to make the use of your web site easy for your customers.

Example: All our products include a 25% energy saving device. [Read more →]

Searchers are happy to see the keywords they have used in the search engine results and on your webpage, but will click away if you don’t deliver the message in a clear and strong way.

Description: Sentences that have clear subjects and active verbs at the beginning, plus important words right before the full stop, are easier to read. [Read more →]

Description: Remove all words that are not essential to deliver your message.

Example: Our 30 products are approved by the ISO 2000 quality certificate. [Read more →]

Many website writers that are interested in SEO focus too much in optimizing their website for the search engines and forget to give their users a good experience.

This article describes in a short way what you have to bear in mind in your web site beyond SEO. [Read more →]

Introduction: Keyword demand is an important part of especial online marketing. There are many aspects that make it difficult to estimate an exact keyword demand.
Here we give you compressed details of what you need to now about keyword demand.

Definition: The number of searches for any particular query is referred to as keyword demand. So, although search referrals tell you how many of those searchers clicked through to your site, keyword demand tells you how many searchers used that keyword in total in the search engines. Keyword demand counts the people that chose a result from your site as well as all of those searchers for that keyword who chose to click someone else’s site.

Description: Despite knowing which keywords people use for searching, we consider the demand as the most important information. The sources for the keyword demand aren’t very precise.

Here are the main sources: [Read more →]

Introduction: Keyword and keyword phrases are used as synonyms. In this blog post we give you the most important information about keyword phrases

Definition: A significant phrase in the title, subject headings, contents notes, abstract, or text of a record in an online catalogue or database which can be used as a search term in a free-text search to retrieve all the records containing it. [Read more →]

Link building can be a very cost efficient way of doing marketing on the internet, if it is done right. The most important is to make a strategy that keeps you focus on using the most efficient link building methods.

I have made this article to give you an overview and inspiration to choose the link building methods that fit your business.

The following is a detailed list of the different methods through which link building can benefit your web site traffic.

It is kept structural to give a simple description of each link building strategy.

Please check for updates in the future.

Name: Directories
Short description: Organised list of web sites by categories.
Direct and targeted traffic: Directories can bring targeted traffic, especially from big and specialised directories.
Value for search engines: You get the biggest value from directories that have a personal evaluation, a high page rank and that are specific for your category. The lowest value is from automated directories that might be considered as “link farms”.
Time requirement: Low
Other: Remember to focus on bringing costumers to your web site from the directories and not only to get a link from the directories.
How to do it: Find a list of the biggest directories. Within the directories, search for more specific directories in your category. Make a cost/benefit assessment to find the directories worth the effort. With your final list of worthy directories you start submitting. [Read more →]

This article is a translation from English to Danish of Styling for print. We hope this will help to give something back to the great WordPress project. [Read more →]

A marketer’s Guide to Objective-Driven Success from Search Engines. By James Colborn

Search Marketing Strategies focuses on the strategic aspect of paid advertising at the search engines. The strategies are explained in a way that is non theoretic and doesn’t go into detail on how to do it. [Read more →]

This is a translation of Search Engine Optimization for WordPress from English to Danish. If you want to read it in English then click here. We hope this translation will help the great Open Source project, WordPress.

WordPress leveres som standard søgemaskineoptimeret. Dens funktioner hjælper søgemaskinen til at indexere poster, sider og kategorier, så din blog er tilgængelig i søgemaskinens database [Read more →]

You are sitting with your keyword report in an excel spread sheet and know there is a world of possibilities to extract information from it. The problem is that you never had the time to learn more than the basic in excel and a look at your calendar tells you that it is unlikely that you will ever find that time. [Read more →]

You have your keyword report in an excel spread sheet and you know that there is a world of possibilities to extract information from it. The problem is that you never had the time to get really familiar with excel and a look at your calendar tells you that it is unlikely that you’ll find the time anytime soon. [Read more →]

You just bought a keyword tool, fire it up and it gets you keywords and a lot of data. You look at the second column where it says searchers. You understand what a searcher is, but like to know what 70 searchers stand for. Is it 70 searchers a day or a month? Is it for all search engines or just for Google? Is it an exact number or an estimation? If it is an estimation you like to know how precise it is and how it is calculated. [Read more →]